YAHOO FINANCE
Social Media Engagement Collaboration
The project aims to integrate various Yahoo Finance components such as charts, community sentiment, and real-time quote price information to external social platforms like Instagram, Reddit, Apple Stock, Tiktok and Twitter.
The concept design was to provide a seamless user experience, connecting financial data with social media engagement.
🕛 1 month, 2023
🤝 2 Designers, 1 PM @ Marketing, YFi GM & Collaboration POC
🧩 Sr Product Designer
📱 App
Business Problems
Despite the value of Yahoo Finance's data, its full potential is not fully recognized by the broader public. This under-utilization is a missed opportunity for both users and Yahoo Finance.
By integrating and promoting Yahoo Finance data across various popular social media platforms like Twitter, Reddit, and Instagram, we aim to increase visibility, engage more users, and ultimately drive higher SEO traffic to Yahoo Finance.
Goal
Increase the visibility and usage of Yahoo Finance's valuable data by integrating it with popular social media platforms.
🎯 Elevate brand identity and increase SEO traffic:
By seamlessly incorporating Yahoo Finance charts, community sentiment, and real-time quote price information into these platforms, we aim to enhance user engagement, elevate brand awareness, and drive higher SEO traffic to Yahoo Finance.
🎯 User acquisition:
Ultimately, the project seeks to enrich the public's interaction with financial information and create a more interconnected digital financial ecosystem.
Design Challenge
HMW incorporate a seamless user journey on well-known social media platforms and provide an intuitive way for users to interact with YFi data?
A seamless experience where users can access, share, and discuss financial information right within their Twitter feed.
Key Screens
Insert chart to post
Support 3 chart types
Edit chart as you wish
Prompt at hand
The inclusion of portfolio feature essentially turns Apple Stock into a one-stop solution for retail investors, enriching user engagement and providing comprehensive investment tracking tools right at their fingertips.
Key Screens
Link account
Portfolio summary
Analysis overview
Performance chart
Apple Stock
TikTok
By the integration, we're fostering a new generation of financially informed social media users, reshaping how financial literacy is spread in the digital age.
Key Screens
Insert chart to post
3 widget types
Flexible time range
Real-time info
Reflections
This project was in an experiment mode. We formed quick ideas and put them into design mockups to quickly show and communicate ideas with companies in partnership. It was quite satisfying that 3 companies show strong interest to collaborate with us 🙌
Despite Yahoo Finance having multiple data and infographics, it turned out most of the partnership companies were interested in charts more than community sentiment or analysts' opinions.
As the collaboration is starting to build step by step, the next step would be setting up a team with collaboration companies and refining the user journey, entry points, and user flow to cater to their best use case.
Up Next...
A subscription-based product tailored for data-driven retail investors.
